”The blue house was exactly the treasury we were looking for to shoot our SPRING / SUMMER 20 collection. It was very important to me that the location reflected the history of the collection. We have designed and created a collection with unique and personal pieces that gives all our STELLA girls the possibility to stand out from the crowd. For this reason, the location needed to do the same. It should have its individuality but still work as an extension of the designs in which we needed to capture the essence.

The entire day was like a big treasure hunt. One room was even more fantastic than the other. I had the feeling of being home, inspired and of being led into the creative mind that was Bjørn Wiinblad. We started the day with a tour of the house before we began shooting. There was no doubt that this was a big personality who, in the encounter with the arts, is someone very special. You got a clear sense of knowing him when being in the rooms – his spirit was in every little object. All my ideas and imaginations went into a higher unity. That place were a completely natural extension of the colours and history of the collection.”


- Trine Skoller, Creative Director